News stories

Population-level research suggests updated infant feeding advice is helping to reduce one of the most common childhood food allergies Introducing eggs earlier in infancy may reduce the risk of egg allergy, according to a major new Australian study [1] published in JAMA Pediatrics...

Popular family influencer @littlelifeofthethompsons has been looking for the British Lion mark while shopping with her son, praising the retailer Morrisons for using it across its quiche range. While shoppers are used to buying British shell eggs, many are surprised to learn that imported...

Teens should top up brain nutrients with eggs, says dietitian, as new study confirms that eating eggs leads to superior diets As teens across the UK get their heads down for revision, a new study reveals that eggs could be the secret ingredient for unscrambling tired brains. The study...

New report reveals surge in egg consumption driven by younger consumers, health trends and global meal inspiration UK egg consumption has risen by 4.5 billion over the past 20 years Brits are ‘breakfasting smarter’, with eggs enjoying a resurgence at the start of the day, according to a...

Recent recipe content on @egg_recipes, is inspiring families to make Smart Swaps with British Lion eggs. The avocado and egg muffin is a healthier alternative to the popular McMuffin – this is a quick and easy recipe that’s great for busy families. Watch the full video here.

Every Easter, parents face the challenge of embracing kids’ excitement around the festivities, while dreading the overload on treats and managing the subsequent sugar crash after all those chocolate eggs. However, children can avoid the spike-and-crash cycle by eating a high-protein...

A new report has revealed a dramatic surge in egg imports often produced to significantly lower food safety and hen welfare standards, creating what industry leaders warn is an urgent and escalating risk for UK consumers, retailers, manufacturers, and foodservice operators. The Shell...

New study finds a 10% fall in cognitive decline with regular egg intakes Eating an egg a day could help support brain health and reduce the risk of cognitive decline in older adults, according to a new study published in the Journal of Human Nutrition and Dietetics [i]. The large...

The British Lion mark has reinforced its position as the UK’s most recognised food assurance mark, with awareness of 80%, according to the latest tracking survey from the British Egg Industry Council. Awareness of the British Lion mark remained strong, 15 percentage points ahead of Red...

While we still love to scramble, poach and fry, when it comes to the nation’s eggs, a third of young Brits can now be found rustling up ‘cured egg yolks’ (38%), ‘raw eggs over rice’ (23%), ‘viral Cajun egg boils’ (18%), ‘royalty omelettes’ (17%), ‘Mayak eggs’ (13%), ‘egg flights’ (12%) and...