News stories

British Lion eggs has launched a £100k digital ad campaign across major recipe websites BBC Good Food and Jamie Oliver this Easter to inspire millennials to cook with eggs more frequently. The three-month campaign showcases two 10 second 'food-porn' style videos of classic egg dishes...

As part of a partnership with British Lion eggs, two topical articles are now live on Healthista, the top digital women’s health platform with 300,000 users. The rise of the ‘Veggan’ explores vegans who consider including eggs in their diets for nutritional reasons, and another busting egg...

The British Egg Industry Council (BEIC) has reassured egg-lovers that they can continue to enjoy their daily poached egg on avocado or dippy egg and soldiers without concern. Despite the publicity for a new American study linking eggs, cholesterol and heart disease last week, advice to...

UK nutrition experts have challenged the conclusions of the paper ‘Associations of Dietary Cholesterol or Egg Consumption with Incident Cardiovascular Disease and Mortality’ published in the Journal of the American Medical Association (JAMA) today (15 March 2019). All UK health and heart...

Compassion in World Farming, the RSPCA and The British Egg Industry Council have reacted angrily to the Government’s refusal to add eggs and egg products to the list of foods protected by tariffs in the event of a no deal Brexit. Despite the Parliamentary vote that the UK will not leave...

The British Egg Industry Council (BEIC) and Compassion in World Farming (CIWF) have warned that billions of eggs from battery cages could be back on the menu in the event of a no-deal Brexit, unless the UK Government acts to protect British consumers. Despite assurances across a number of...

Retail egg sales remained positive in 2018, supported by consumer desire for healthier options, flexitarianism, and the impact of the change in official advice that vulnerable groups can now enjoy runny eggs, as long as they are Lion. Following more than ten years of sales growth, annual...

Steph Houghton, the Manchester City and England football captain, is kicking off the next phase of the British Lion eggs #WonderEgg marketing campaign. The campaign was launched by star diver Tom Daley last month to raise awareness of the Lion. Both sports stars will help communicate how...