News stories

Lion campaign operating under Doctor's orders

Junior Doctor and social media star, The Food Medic, is heading the next phase of the British Lion eggs ambassador campaign. The Food Medic has created a range of healthy recipes and inspirational videos to share with her 203,000 Instagram followers, helping to dispel myths around eggs and...

The model meal

Model, chef and Lion eggs ambassador Isaac Carew has been sharing a series of exciting egg recipe dishes that he’s developed for the #EggsMyWay campaign, with his Harissa Baked Eggs and Greek Open Omelette receiving a cracking response from his 117,000 Instagram followers. He is also set...

Top gymnast inspires with his egg recipes

While champion gymnast and Lion eggs ambassador Max Whitlock has been winning medals at the Commonwealth Games, his recipe videos have been inspiring people at home to cook up the secret ingredient behind his sporting success – eggs. Max has starred in a series of videos sharing his top...

Real eggs see Easter sales surge

A dozen years of growth Egg sales are booming this Easter with Brits expected to eat a whopping 180 million hen eggs over the long weekend, according to figures released by the British Egg Industry Council. It is predicted that the UK will eat 45 million eggs a day over the Easter bank...

Max Whitlock gets cracking

As part of the #EggsMyWay campaign, reigning Olympic champion gymnast Max Whitlock has shared the first of a series of videos promoting the culinary and health benefits of eggs, with his 214,000 followers on Instagram. Double Olympic gold medalist Max is spearheading a rolling programme of...

New paper highlights nutritional importance of eggs for young and old

A new paper by BEIS Nutrition Advisor Dr Juliet Gray published in the British Nutrition Foundation’s peer-reviewed journal Nutrition Bulletin, highlights a raft of new research showing how a number of key consumer groups could benefit from increased egg consumption. The paper highlights...

Lean Machines click into gear

British Lion eggs is working with social media sensations and healthy living experts The Lean Machines to share recipe videos and posts highlighting the nutritional benefits of eggs. The content is being shared among their 600,000 followers, with more than 87,000 views to date. To find out...

Mums know best for perfect pancakes

A new survey[1] has revealed that almost 60% of Brits need to seek advice before making pancakes for Shrove Tuesday, with 1 in 5 asking a family member before they know enough to get flipping. The survey by British Lion eggs also found that 16-34 year olds are more likely to ask their mum...

Latest facts and figures published

The latest egg industry data for year ending 31 December 2017, outlining egg production, consumption, market breakdown and other industry data has been published. The latest figures show that almost 13 billion eggs were consumed in 2017, an increase of +3% on 2016 figures. All of the...

Retail egg sales top 6bn in 2017

Retail egg sales are on the march for the eleventh year running, rising by 250m (vol) in 2017 to top 6bn for the first time in more than 40 years, according to the latest data issued by British Lion eggs. Annual sales grew by almost 5% in volume, and 6% in value, with an acceleration of...